Identity

Founder Decision Making: A 30-Day Identity Install

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Founder Decision Making

Fast Answer Founder decision making is the pattern by which you decide what to do, under pressure, with partial information. It becomes expensive when there is no stable reference point, so each decision is made fresh from pressure, approval or comparison. A set of three written decision principles fixes that by giving every call the … Read more

Founder Identity Shift: Leading the Company You Have Now

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Founder Identity Shift

Fast Answer A founder identity shift is not a confidence problem or a letting-go problem. It is the gap between the role the company needs from you now and the self-image you built when it was five people. When that self-image does not update, you keep making the decisions the earlier company needed, and the … Read more