Identity Playbook
£42.00
The 14-day self-install for Persona Load, Validation Erosion, and Identity Consistency. Six worksheets, one install sequence, no generic advice.
Description
You can defend the decision in a board meeting. You can’t defend it to yourself at 11pm.
That gap is the tell. Identity isn’t the story you tell people about yourself, it’s the evidence file your behavior writes when nobody’s watching. And if your Assessment flagged Identity as your loudest fracture, that file currently reads: worth what the business says I’m worth this week.
This isn’t more diagnosis. You already know where the fracture is. This is the correction protocol: three sub-fractures, two worksheets each, one 14-day sequence to run them.
By the end, you’ll know:
- Whether the install held under real pressure, or where it broke and what that means
- A private evidence base for who you are that doesn’t need an audience to confirm it
- Which sub-fracture to run first (the one that scored worst) and the other two waiting behind it
What’s inside:
- Persona Audit + The Core Line — for Persona Load
- Validation Log + The Private Verification — for Validation Erosion
- The Evidence File + 14-Day Install Tracker — for Identity Consistency
- The full 14-Day Identity Install sequence, phase by phase
Who this is for:
Founders who scored Fractured or Collapsed on Identity in the Scorecard, or whose Assessment flagged Identity as the loudest domain, and are ready to run a structured sequence rather than read more theory.
Who this isn’t for:
Founders who haven’t run the Identity Scorecard yet. You need the severity read first, this Playbook assumes you know which sub-fracture is worst and starts you there.
Time to complete: 14-day install sequence. No rebrand, no persona work, a private record you keep for yourself.
Instant download. 8-page PDF delivered immediately after purchase.
A founder scenario:
You ship something you’re proud of. Nobody comments for six hours. Old pattern: check again, refresh, start drafting a follow-up post to “boost” it. The Validation Log breaks that loop on day one, not by telling you to care less, but by making you write down what you actually thought of the work before you saw a single reaction. That log becomes the evidence file the business used to write for you.
FAQ
Do I need the Scorecard first?
Yes. The Scorecard tells you which sub-fracture is worst, that’s where you start the 14-day sequence. Running this cold means guessing.
What if the install doesn’t hold?
That’s diagnostic information, not failure. The Playbook tells you exactly what a break under pressure means and what to run next.
Is this ongoing or one-time?
One 14-day cycle per sub-fracture. Most founders run all three back to back, worst first.
